:root{--red:#DD0101;--red2:#A80000;--ink:#000000;--ink2:#171717;--paper:#FFFFFF;--paper2:#D9D9D9;--line:#2B2B2B;--mute:#8A8A8A;--pmute:#515151;--cream:#FFFFFF;--grid:#8A8A8A;--signal:#D9D9D9;
--serif:"Lato",system-ui,sans-serif;--sans:"Lato",system-ui,sans-serif;--mono:"Noto Sans Mono",ui-monospace,monospace}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--ink);color:var(--cream);font:16px/1.55 var(--sans);-webkit-font-smoothing:antialiased;overflow-x:clip}
a{color:inherit}.m{font-family:var(--mono);font-size:11px;letter-spacing:.04em}
/* nav */
.nav{position:fixed;top:0;left:0;right:0;z-index:50;display:flex;justify-content:space-between;align-items:center;padding:18px 40px;color:#FFFFFF;background:rgba(0,0,0,.78);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid rgba(138,138,138,.28)}
.wm{font:600 17px var(--sans);letter-spacing:-.02em;text-decoration:none;display:flex;gap:8px;align-items:baseline}.wm sup{font:11px var(--mono);opacity:.7}
.nav nav{display:flex;gap:28px;font-size:14px;font-weight:700}.nav nav a{text-decoration:none;opacity:.8}.nav nav a:hover{opacity:1}
.nav .go{border-bottom:1px solid currentColor}
/* hero */
.hero{min-height:100vh;position:relative;display:grid;grid-template-columns:repeat(12,1fr);padding:120px 40px 40px;gap:0 20px;border-bottom:1px solid var(--line)}
.hero .grid{position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.055) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.055) 1px,transparent 1px);background-size:24px 24px;pointer-events:none;-webkit-mask:linear-gradient(90deg,transparent,#000 40%)}
.hero h1{grid-column:1/9;font:400 clamp(64px,10.4vw,168px)/.86 var(--serif);letter-spacing:-.035em;margin:0;position:relative;z-index:2}
.hero h1 i{color:var(--red)}.hero h1 .s{display:block;padding-left:1.1em}
.hero .lede{grid-column:1/6;align-self:end;font-size:19px;line-height:1.45;color:#D9D9D9;margin:48px 0 0;max-width:480px;position:relative;z-index:2}
.hero .act{grid-column:1/8;display:flex;gap:28px;align-items:center;margin-top:34px;position:relative;z-index:2}
.btn{display:inline-flex;align-items:center;gap:14px;background:var(--red);color:#fff;text-decoration:none;font-weight:600;padding:18px 26px;font-size:16px;transition:background .2s}
.btn:hover{background:var(--red2)}.btn span{transition:transform .25s}.btn:hover span{transform:translateX(5px)}
.ul{text-decoration:none;border-bottom:1px solid var(--line);padding-bottom:3px}.ul:hover{border-color:var(--red)}
.viz{position:absolute;right:0;top:70px;width:58%;height:calc(100% - 70px);z-index:1}
.viz svg{width:100%;height:100%}
.d{fill:none;stroke:var(--cream);stroke-width:1}.d.f{stroke-opacity:.35}.d.r{stroke:var(--red);stroke-width:2}
.viz text{font:10px var(--mono);fill:var(--mute)}
.draw{stroke-dasharray:var(--l);stroke-dashoffset:var(--l);animation:dr 1.8s cubic-bezier(.6,0,.2,1) forwards;animation-delay:var(--dl,0s)}
@keyframes dr{to{stroke-dashoffset:0}}
.fade{opacity:0;animation:fi .8s ease forwards;animation-delay:var(--dl,0s)}@keyframes fi{to{opacity:1}}
.tb{position:absolute;right:40px;bottom:40px;z-index:3;display:grid;grid-template-columns:auto auto;border:1px solid var(--line);background:var(--ink);font:10px/1.3 var(--mono);color:var(--mute)}
.tb div{padding:7px 10px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.tb b{display:block;color:var(--cream);font-weight:500;font-size:11px}
.tb div:nth-child(2n){border-right:0}.tb div:nth-last-child(-n+2){border-bottom:0}
/* marquee */
.mq{background:var(--red);color:#fff;overflow:hidden;white-space:nowrap;border-block:1px solid #000}
.mq div{display:inline-block;padding:16px 0;font:400 30px var(--serif);animation:mq 40s linear infinite}
.mq span{margin:0 28px}.mq em{font:12px var(--mono);font-style:normal;vertical-align:middle;opacity:.8}
@keyframes mq{to{transform:translateX(-50%)}}
/* problem */
.prob{background:var(--paper);color:var(--ink);padding:160px 40px 140px;display:grid;grid-template-columns:repeat(12,1fr);gap:20px;position:relative}
.prob .side{grid-column:1/4;font:11px/1.6 var(--mono);color:var(--pmute);padding-top:14px;border-top:1px solid var(--ink)}
.prob p.big{grid-column:4/12;font:400 clamp(34px,4.3vw,64px)/1.08 var(--serif);letter-spacing:-.02em;margin:0}
.prob p.big s{text-decoration-color:var(--red);text-decoration-thickness:3px;color:#595959}
.prob p.big i{color:var(--red)}
.prob .after{grid-column:4/10;font-size:19px;color:#171717;margin-top:40px;max-width:620px}
.dim{grid-column:4/12;margin-top:70px;position:relative;height:30px;font:10px var(--mono);color:var(--pmute)}
.dim:before{content:"";position:absolute;left:0;right:0;top:14px;border-top:1px solid var(--ink)}
.dim:after{content:"";position:absolute;left:0;right:0;top:8px;height:13px;border-inline:1px solid var(--ink)}
.dim span{position:absolute;left:50%;transform:translateX(-50%);background:var(--paper);padding:0 10px;top:7px}
/* walkthrough */
.walk{display:grid;grid-template-columns:5fr 7fr;gap:0;background:var(--ink);border-top:1px solid var(--line)}
.steps{padding:0 40px}
.step{min-height:92vh;display:flex;flex-direction:column;justify-content:center;border-bottom:1px solid var(--line);opacity:.28;transition:opacity .5s}
.step.on{opacity:1}
.step .n{font:400 clamp(120px,15vw,220px)/.8 var(--serif);color:transparent;-webkit-text-stroke:1px var(--cream);letter-spacing:-.04em}
.step.on .n{color:var(--red);-webkit-text-stroke:0}
.step h3{font:500 34px/1.1 var(--sans);letter-spacing:-.025em;margin:26px 0 12px}
.step p{color:#D9D9D9;max-width:420px;margin:0;font-size:17px}
.step .note{margin-top:22px;padding-left:14px;border-left:2px solid var(--red);font:12px/1.5 var(--mono);color:var(--mute);max-width:420px}
.stage{position:sticky;top:0;height:100vh;display:flex;align-items:center;padding:60px 40px 60px 0}
/* app mock */
.app{width:100%;background:#FFFFFF;color:#1a1915;border-radius:10px;box-shadow:0 0 0 1px rgba(255,255,255,.08),0 50px 120px -20px rgba(0,0,0,.8);overflow:hidden;font-size:12.5px;display:grid;grid-template-columns:180px 1fr;grid-template-rows:38px 1fr;height:min(620px,76vh)}
.app .top{grid-column:1/3;background:#EDEDED;display:flex;align-items:center;gap:7px;padding:0 14px;border-bottom:1px solid #D9D9D9}
.app .top i{width:10px;height:10px;border-radius:50%;background:#BDBDBD}.app .top .u{margin-left:16px;font:11px var(--mono);color:#5E5E5E;background:#F7F7F7;padding:3px 10px;border-radius:4px}
.app .top .smp{margin-left:auto;font:10px var(--mono);color:var(--red)}
.side2{background:#171717;color:#D9D9D9;padding:14px 10px;font-size:12.5px}
.side2 .org{color:#fff;font-weight:600;padding:4px 8px 14px;display:flex;gap:8px;align-items:center}.side2 .org b{width:20px;height:20px;background:var(--red);display:grid;place-items:center;font-size:10px;border-radius:3px}
.side2 a{display:flex;justify-content:space-between;padding:6px 8px;text-decoration:none;border-radius:4px}.side2 a.on{background:#2B2B2B;color:#fff}
.side2 a em{font:10px var(--mono);font-style:normal;color:var(--mute)}
.side2 h6{font:10px var(--mono);margin:16px 8px 6px;color:#8A8A8A;font-weight:400}
.main{position:relative;overflow:hidden}
.pane{position:absolute;inset:0;padding:20px 22px;opacity:0;transform:translateY(14px);transition:opacity .45s,transform .45s;pointer-events:none}
.pane.on{opacity:1;transform:none}
.ph{display:flex;justify-content:space-between;align-items:flex-end;margin-bottom:14px}.ph h4{margin:0;font:600 18px var(--sans);letter-spacing:-.02em}.ph small{font:10.5px var(--mono);color:#5E5E5E}
.b1{background:var(--red);color:#fff;padding:7px 12px;font-weight:600;font-size:12px;border-radius:4px}.b2{border:1px solid #D9D9D9;padding:6px 11px;border-radius:4px;font-size:12px}
.fg{display:grid;grid-template-columns:1fr 1fr;gap:10px}.fl label{display:block;font:10px var(--mono);color:#5E5E5E;margin-bottom:3px}
.fl div{border:1px solid #D9D9D9;background:#fff;padding:8px 10px;border-radius:4px}.fl.w{grid-column:1/3}
.mapbox{grid-column:1/3;height:170px;border:1px solid #D9D9D9;border-radius:4px;background:#F2F2F2;position:relative;overflow:hidden}
.mapbox svg{width:100%;height:100%}
.chip{display:inline-block;padding:2px 7px;border-radius:3px;font:10px var(--mono)}
.c-r{background:#fde3e1;color:#a80000}.c-g{background:#e0efdf;color:#2c6a2c}.c-y{background:#f6ebc6;color:#7a5b00}.c-b{background:#e2e8f3;color:#2e4a7f}.c-k{background:#EDEDED;color:#3D3D3D}
table.t{width:100%;border-collapse:collapse}table.t th{font:10px var(--mono);color:#5E5E5E;text-align:left;font-weight:400;padding:7px 8px;border-bottom:1px solid #D9D9D9}
table.t td{padding:9px 8px;border-bottom:1px solid #EEEEEE}table.t td.r{text-align:right;font-family:var(--mono);font-size:11.5px}
.doc{display:grid;grid-template-columns:1fr 200px;gap:16px}
.paper{background:#fff;border:1px solid #D9D9D9;padding:16px 18px;box-shadow:0 2px 0 #EEEEEE}
.paper h5{margin:0 0 2px;font:400 20px var(--serif)}.paper .sec{font:10px var(--mono);color:#5E5E5E;margin:12px 0 4px}
.sig{border-top:1px dashed #8A8A8A;margin-top:14px;padding-top:8px;display:flex;justify-content:space-between;align-items:end}
.sig .s{font:italic 26px var(--serif);color:#2e4a7f}
.tl{font-size:11.5px}.tl div{padding:7px 0 7px 14px;border-left:1px solid #D9D9D9;position:relative}.tl div:before{content:"";position:absolute;left:-4px;top:12px;width:7px;height:7px;border-radius:50%;background:#8A8A8A}.tl div.k:before{background:var(--red)}
.tl small{display:block;font:10px var(--mono);color:#5E5E5E}
.modal{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:330px;background:#fff;border-radius:8px;box-shadow:0 30px 70px rgba(0,0,0,.35);padding:18px;border:1px solid #D9D9D9}
.modal h5{margin:0 0 4px;font-size:15px}.carry div{display:flex;justify-content:space-between;padding:6px 0;border-bottom:1px solid #EEEEEE;font-size:12px}.carry div b{font-weight:500}.carry i{color:#2c6a2c;font-style:normal;font-family:var(--mono);font-size:10px}
.dimbg{position:absolute;inset:0;background:rgba(255,255,255,.65)}
.board{display:grid;grid-template-columns:repeat(4,1fr);gap:9px}
.col h6{margin:0 0 7px;font:10px var(--mono);color:#5E5E5E;font-weight:400;display:flex;justify-content:space-between}
.card{background:#fff;border:1px solid #D9D9D9;border-radius:4px;padding:8px 9px;margin-bottom:7px;font-size:11.5px}
.card b{display:block;font-weight:600;margin-bottom:3px}.card .mt{display:flex;justify-content:space-between;align-items:center;font:10px var(--mono);color:#5E5E5E;margin-top:6px}
.card.late{border-left:3px solid var(--red)}.card.new{box-shadow:0 0 0 2px var(--red)}
.av{width:18px;height:18px;border-radius:50%;background:#171717;color:#fff;display:inline-grid;place-items:center;font-size:8.5px}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-bottom:14px}.kpis div{border:1px solid #D9D9D9;background:#fff;padding:10px 12px;border-radius:4px}.kpis small{font:10px var(--mono);color:#5E5E5E}.kpis b{display:block;font:400 26px var(--serif)}
.stage .cap{position:absolute;bottom:22px;left:0;font:10px var(--mono);color:var(--mute)}
/* who */
.who{background:var(--paper);color:var(--ink);padding:150px 40px;position:relative}
.who .hd{display:grid;grid-template-columns:repeat(12,1fr);gap:20px;margin-bottom:60px}
.who h2{grid-column:1/8;font:400 clamp(44px,5.6vw,88px)/.95 var(--serif);letter-spacing:-.03em;margin:0}.who h2 i{color:var(--red)}
.who .hd p{grid-column:9/13;align-self:end;color:#171717;margin:0;font-size:17px}
.disc{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink)}
.disc li{display:grid;grid-template-columns:70px 1fr 1.2fr;align-items:baseline;border-bottom:1px solid var(--ink);padding:18px 0;transition:padding .35s,background .35s}
.disc li:hover{padding-left:16px;background:var(--paper2)}
.disc .k{font:11px var(--mono);color:var(--pmute)}.disc .nm{font:400 clamp(36px,4.6vw,72px)/1 var(--serif);letter-spacing:-.025em}
.disc li:hover .nm{color:var(--red)}.disc .ds{color:#171717;font-size:16px;max-width:460px}
.roles{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:80px;border-left:1px solid var(--ink)}
.roles div{padding:0 26px;border-right:1px solid var(--ink)}.roles b{display:block;font:500 22px var(--sans);letter-spacing:-.02em;margin-bottom:8px}.roles p{margin:0;color:#171717}
.ph-q{margin-top:80px;display:grid;grid-template-columns:repeat(12,1fr);gap:20px}
.ph-q blockquote{grid-column:3/11;margin:0;font:italic 400 34px/1.2 var(--serif);color:#515151;border:1px dashed #8A8A8A;padding:40px}
.ph-q cite{display:block;font:11px var(--mono);font-style:normal;margin-top:16px}
/* pricing */
.price{padding:150px 40px;border-top:1px solid var(--line);position:relative}
.price .hd{display:grid;grid-template-columns:repeat(12,1fr);gap:20px;margin-bottom:70px}
.price h2{grid-column:1/9;font:400 clamp(48px,6.4vw,104px)/.92 var(--serif);letter-spacing:-.035em;margin:0}.price h2 i{color:var(--red)}
.price .hd p{grid-column:9/13;align-self:end;color:#D9D9D9;margin:0}
.sched{border-top:2px solid var(--cream)}
.row{display:grid;grid-template-columns:90px 1.1fr 2fr 1.1fr;gap:24px;padding:30px 0;border-bottom:1px solid var(--line);align-items:start}
.row .tag{font:11px var(--mono);color:var(--mute);padding-top:10px}.row h3{font:500 30px/1 var(--sans);letter-spacing:-.03em;margin:0 0 6px}
.row h3 + span{font:11px var(--mono);color:var(--mute)}.row p{margin:6px 0 0;color:#D9D9D9;font-size:15.5px}
.row .amt{text-align:right}.row .amt b{display:block;font:400 64px/.9 var(--serif);letter-spacing:-.03em}.row .amt b sup{font-size:.45em;vertical-align:.9em;margin-right:2px}
.row .amt span{font:11px var(--mono);color:var(--mute)}
.row.base h3{color:var(--red)}
.ea{font:10px var(--mono);background:var(--red);color:#fff;padding:2px 6px;margin-left:8px;vertical-align:middle}
.cmp{margin-top:40px;background:var(--red);color:#fff;display:grid;grid-template-columns:1fr auto auto;gap:40px;align-items:center;padding:36px 40px}
.cmp h3{margin:0;font:400 46px/1 var(--serif);letter-spacing:-.02em}.cmp p{margin:6px 0 0;opacity:.85}.cmp .amt b{font:400 84px/.85 var(--serif);letter-spacing:-.04em}.cmp .amt span{display:block;font:11px var(--mono);opacity:.85}
.cmp a{color:#fff;font-weight:600;text-decoration:none;border-bottom:1px solid #fff;padding-bottom:3px;white-space:nowrap}
.fine{margin-top:22px;font:11px var(--mono);color:var(--mute)}
/* notes */
.notes{background:var(--paper2);color:var(--ink);padding:130px 40px;display:grid;grid-template-columns:repeat(12,1fr);gap:20px}
.notes h2{grid-column:1/5;font:400 56px/.95 var(--serif);letter-spacing:-.03em;margin:0}.notes h2 small{display:block;font:11px var(--mono);letter-spacing:0;color:var(--pmute);margin-top:20px;max-width:260px;line-height:1.6}
.notes ol{grid-column:6/13;margin:0;padding:0;list-style:none;counter-reset:n}
.notes li{counter-increment:n;display:grid;grid-template-columns:44px 110px 1fr;gap:14px;padding:16px 0;border-bottom:1px solid #8A8A8A;font-size:17px}
.notes li:before{content:counter(n,decimal-leading-zero);font:11px var(--mono);color:var(--pmute);padding-top:5px}
.notes li b{font:500 11px var(--mono);padding-top:5px;letter-spacing:.04em}.notes .y b{color:#000}.notes .n b{color:var(--pmute)}.notes .x b{color:var(--red2)}
/* cta */
.cta{background:var(--red);color:#fff;padding:130px 40px 110px;display:grid;grid-template-columns:repeat(12,1fr);gap:20px;position:relative;overflow:hidden}
.cta h2{grid-column:1/8;font:400 clamp(64px,9vw,150px)/.85 var(--serif);letter-spacing:-.04em;margin:0}.cta h2 i{color:var(--ink)}
.cta .p{grid-column:1/6;font-size:19px;margin-top:30px;color:#FFFFFF}
.cta form{grid-column:8/13;grid-row:1/3;align-self:end;background:var(--ink);color:var(--cream);padding:30px}
.cta form h4{margin:0 0 18px;font:11px var(--mono);color:var(--mute);font-weight:400}
.cta label{display:block;font:11px var(--mono);color:var(--mute);margin-bottom:14px}
.cta input{display:block;width:100%;background:transparent;border:0;border-bottom:1px solid var(--line);color:#fff;font:17px var(--sans);padding:8px 0;margin-top:2px;outline:none}.cta input:focus{border-color:var(--red)}
.cta button{margin-top:10px;width:100%;background:var(--red);color:#fff;border:0;padding:17px;font:600 16px var(--sans);cursor:pointer;display:flex;justify-content:space-between}
.cta .coords{position:absolute;right:40px;bottom:28px;font:10px var(--mono);opacity:.7}
footer{padding:40px;display:grid;grid-template-columns:1fr auto;gap:20px;align-items:end;border-top:1px solid var(--line)}
footer .big{font:400 clamp(60px,13vw,220px)/.8 var(--serif);letter-spacing:-.05em;color:#171717;grid-column:1/3;margin-bottom:30px}
footer .big i{color:#DD0101}
footer .l{font:11px var(--mono);color:var(--mute)}footer .l a{margin-right:20px;text-decoration:none}
/* reveal */
.rv{opacity:0;transform:translateY(30px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}.rv.in{opacity:1;transform:none}
.ln span{display:inline-block;transform:translateY(105%);transition:transform 1s cubic-bezier(.2,.8,.1,1)}.ln{display:block;overflow:hidden;padding-bottom:.06em}.loaded .ln span{transform:none}
.ln:nth-child(2) span{transition-delay:.12s}.ln:nth-child(3) span{transition-delay:.24s}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.draw{stroke-dashoffset:0}.fade{opacity:1}.rv{opacity:1;transform:none}.ln span{transform:none}}
@media(max-width:900px){
.nav{padding:16px 20px}.nav nav a:not(.go){display:none}
.hero{padding:96px 20px 30px;display:block;min-height:auto}.hero h1{font-size:clamp(58px,17vw,96px)}.hero h1 .s{padding-left:.5em}
.viz{position:relative;width:auto;height:280px;top:0;margin:28px -10px 0}.hero{display:flex;flex-direction:column}.viz{order:5}.tb{order:6}.tb{position:relative;right:auto;bottom:auto;margin-top:26px}
.hero .act{flex-wrap:wrap}
.prob,.who,.price,.notes,.cta{padding:90px 20px}.prob>*,.who .hd>*,.price .hd>*,.notes>*,.cta>*{grid-column:1/-1!important}.prob,.notes,.cta{display:block}
.prob .side{margin-bottom:30px}.dim{display:none}
.walk{display:flex;flex-direction:column}.stage{order:-1}.stage{position:sticky;top:0;height:auto;padding:64px 12px 12px;z-index:5;background:var(--ink)}.app{height:330px;grid-template-columns:1fr;font-size:11px}.side2{display:none}
.steps{padding:0 20px}.step{min-height:70vh}.step .n{font-size:110px}.stage .cap{display:none}.doc{grid-template-columns:1fr}.doc .tl{display:none}.board{grid-template-columns:repeat(2,1fr)}.board .col:nth-child(n+3){display:none}.kpis b{font-size:20px}
.who .hd,.price .hd{display:block}.who .hd p,.price .hd p{margin-top:20px}
.disc li{grid-template-columns:40px 1fr}.disc .ds{grid-column:2;margin-top:8px}
.roles{grid-template-columns:1fr;border:0}.roles div{border:0;border-top:1px solid var(--ink);padding:20px 0}
.ph-q{display:block}.ph-q blockquote{font-size:24px;padding:24px}
.row{grid-template-columns:1fr auto;gap:8px 16px}.row .tag{grid-column:1/3;padding:0}.row p{grid-column:1/3}.row .amt b{font-size:46px}.row .amt span{display:block;max-width:130px;line-height:1.4}.row>div:nth-child(2){grid-column:1}.row .amt{grid-row:2;grid-column:2}
.cmp{grid-template-columns:1fr;gap:18px;padding:28px 22px}.cmp .amt b{font-size:64px}
.notes li{grid-template-columns:34px 1fr}.notes li span{grid-column:2}.notes h2{margin-bottom:40px}
.cta form{margin-top:40px}.cta .coords{display:none}footer{padding:30px 20px;grid-template-columns:1fr}}
/* ===== v3 industrial display type ===== */
:root{--disp:"Lato";--dw:900;--k:1;--dls:-.01em;--dlh:.86;--dstretch:normal}
.hero h1,.step .n,.prob p.big,.who h2,.disc .nm,.price h2,.row .amt b,.cmp h3,.cmp .amt b,.notes h2,.cta h2,footer .big,.mq div,.paper h5,.kpis b,.sig .s{font-family:var(--disp),Impact,sans-serif;font-weight:var(--dw);font-stretch:var(--dstretch);letter-spacing:var(--dls)}
.hero h1 i,.prob p.big i,.who h2 i,.price h2 i,.cta h2 i,footer .big i{font-style:normal}
.hero h1{font-size:calc(var(--k)*clamp(64px,11vw,184px));line-height:var(--dlh);text-transform:uppercase}
.hero h1 i{color:transparent;-webkit-text-stroke:2px var(--red)}
.hero h1 .s{padding-left:.9em}
.hero h1 .ln:nth-child(3) span{color:var(--red)}
.step .n{font-size:calc(var(--k)*clamp(130px,16vw,240px));line-height:.8;-webkit-text-stroke:1.5px var(--cream)}
.prob p.big{font-size:calc(var(--k)*clamp(32px,3.8vw,58px));line-height:1.04;text-transform:uppercase;font-weight:700}
.prob p.big s{text-decoration-thickness:4px}
.who h2,.price h2{font-size:calc(var(--k)*clamp(46px,6vw,96px));line-height:var(--dlh);text-transform:uppercase}
.disc .nm{font-size:calc(var(--k)*clamp(36px,4.6vw,72px));text-transform:uppercase;line-height:.95}
.row .amt b{font-size:calc(var(--k)*72px);line-height:.85}.cmp .amt b{font-size:calc(var(--k)*96px)}
.cmp h3{text-transform:uppercase;font-size:calc(var(--k)*52px)}
.notes h2{text-transform:uppercase;font-size:calc(var(--k)*64px);line-height:.9}
.cta h2{font-size:calc(var(--k)*clamp(64px,9.6vw,160px));line-height:var(--dlh);text-transform:uppercase}
.cta h2 i{color:var(--ink)}
footer .big{text-transform:uppercase;font-size:calc(var(--k)*clamp(60px,14vw,240px));line-height:.82;letter-spacing:0}
.mq div{text-transform:uppercase;font-size:28px;letter-spacing:.02em}
.paper h5{font-size:17px;text-transform:uppercase;font-weight:700;letter-spacing:.01em}
.kpis b{font-size:28px}.sig .s{font-family:var(--sans);font-style:italic;font-weight:500;font-size:22px;letter-spacing:-.02em}
@media(max-width:900px){.hero h1{font-size:calc(var(--k)*clamp(58px,19vw,104px))}.step .n{font-size:calc(var(--k)*120px)}.row .amt b{font-size:calc(var(--k)*50px)}.cmp .amt b{font-size:calc(var(--k)*70px)}.notes h2{font-size:calc(var(--k)*48px)}.prob p.big{font-size:calc(var(--k)*30px)}}
/* v3 tune (display face now Lato Black per Brand Kit v2) */
.hero h1{font-size:clamp(64px,9.4vw,150px);line-height:.84}
.hero h1 .s{padding-left:0}
.hero h1 i{color:var(--red);-webkit-text-stroke:0}
.hero h1 .ln:nth-child(3) span{color:var(--cream)}
.hero h1 .ln:nth-child(2){position:relative}
.viz{width:50%}
@media(max-width:900px){.hero h1{font-size:clamp(58px,19vw,104px)}.viz{width:auto}}
.row h3{font:900 36px/1 var(--disp);text-transform:uppercase;letter-spacing:0}
.disc li{grid-template-columns:70px 1.5fr 1fr}
.roles b,.step h3{font-family:var(--disp);font-weight:800;text-transform:uppercase;letter-spacing:0}.step h3{font-size:40px;line-height:1}.roles b{font-size:26px}
@media(max-width:900px){.disc li{grid-template-columns:40px 1fr}.row h3{font-size:32px}}
.ph-q blockquote{font:italic 500 28px/1.3 var(--sans);letter-spacing:-.01em}

/* ===== Brand Kit v2: Lato Black display, kit palette, approved logo artwork ===== */
.hero h1{font-size:clamp(56px,7.6vw,124px);line-height:.9;letter-spacing:-.03em}
.who h2,.price h2{font-size:clamp(42px,5.2vw,84px);line-height:.92;letter-spacing:-.025em}
.disc .nm{font-size:clamp(32px,3.9vw,60px);letter-spacing:-.02em}
.cta h2{font-size:clamp(56px,8vw,132px);line-height:.9;letter-spacing:-.03em}
.notes h2{font-size:54px}.prob p.big{font-size:clamp(30px,3.3vw,50px);font-weight:900;letter-spacing:-.015em}
.step .n{font-size:clamp(120px,13vw,200px);-webkit-text-stroke:1.5px #8A8A8A}.step.on .n{-webkit-text-stroke:0}
.row .amt b{font-size:60px}.cmp .amt b{font-size:80px}.cmp h3{font-size:46px}
.mq div{font-weight:900;font-size:24px;letter-spacing:.04em}
.nav{padding:8px 40px}.nav .wm{display:block;line-height:0}.nav .wm img{width:200px;height:auto;display:block;margin:-6px 0}
footer .brandmark{grid-column:1/3;margin:10px 0 40px;line-height:0}
footer .brandmark img{width:min(100%,280px);height:auto;display:block}
.notes{background:var(--signal)}.notes li{border-bottom-color:#8A8A8A}.notes .x b{color:var(--red2)}
.cta form{background:#000}.cta h2 i{color:#000}
@media(max-width:900px){.hero h1{font-size:clamp(50px,14.5vw,84px)}.nav{padding:6px 20px}.nav .wm img{width:150px}.step .n{font-size:110px}.row .amt b{font-size:44px}.cmp .amt b{font-size:60px}.notes h2{font-size:42px}.prob p.big{font-size:28px}
footer .brandmark img{width:min(100%,200px)}}
/* Nov 1 2026 (Seth): payoff line on its own line; discipline rows aligned on one horizontal centre line */
.prob p.big i{display:block;margin-top:.35em}
@media(min-width:901px){.disc li{align-items:center}}

/* firms section v2: equal-width mono codes, balanced columns, quieter names */
.who .hd{align-items:end;margin-bottom:56px}
.who .hd h2{grid-column:1/8}
.who .hd p{grid-column:8/13;align-self:end;font-size:19px;line-height:1.45;max-width:30em;color:#171717;padding-bottom:6px}
.who .disc{border-top:2px solid #000}
.who .disc li{grid-template-columns:72px minmax(0,1fr) minmax(0,1fr);gap:24px;align-items:center;padding:22px 0;border-bottom:1px solid #D9D9D9}
.who .disc li:hover{padding-left:0;background:none}
.who .disc .k{font:700 12px/1 "Noto Sans Mono",var(--mono),monospace;letter-spacing:.12em;color:#DD0101;width:72px}
.who .disc .nm{font-size:clamp(26px,2.8vw,40px);line-height:1}
.who .disc .ds{font-size:16px;line-height:1.5;color:#515151;max-width:34em}
.who .roles{grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;margin-top:72px;border:0}
.who .roles div{border:0;border-top:2px solid #000;padding:20px 0 0}
.who .roles b{font-size:20px;margin-bottom:10px}
.who .roles p{font-size:16px;line-height:1.5;color:#515151}
@media(max-width:900px){
.who .hd p{font-size:17px;padding:0}
.who .disc li{grid-template-columns:44px minmax(0,1fr);gap:4px 12px;align-items:baseline;padding:18px 0}
.who .disc .k{width:44px}
.who .disc .ds{grid-column:2;margin-top:6px}
.who .roles{grid-template-columns:1fr;gap:28px;margin-top:56px}
}
/* demo form: white text, honeypot fully off-screen */
.cta form h4,.cta label{color:#fff}
.cta input::placeholder{color:rgba(255,255,255,.72);opacity:1}
.cta .hp{position:absolute!important;left:-10000px!important;top:auto;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);clip-path:inset(50%);white-space:nowrap}

.who .hd h2{white-space:nowrap}
.who .hd h2 i{display:block}